December 22, 2009Okay, okay I have both, but really is one better than another for a “company”. Like everything else in life, it depends on the company. Whether you are a B-to-C or a B-to-B company, Facebook gives you an opportunity to … Continue reading
November 14, 2009In advertising we talk about it as a touch. Send a direct mail to a client or potential client, that is a touch. Calling is a touch. The more “touches”, well, we marketers like to think the more likely you … Continue reading
October 23, 2009Non-profits often feel like social media is just “one more thing” – okay so all my clients do. But non-profits don’t always see the benefit, but think about all the publicity. A recent Fast Company article in the October issue … Continue reading
September 14, 2009When trying to improve your search engine optimization there is a lot you can do to improve your standings. You can “pay” to move yourself up in the list by using pay-per-click ads, although this can get expensive as “the … Continue reading
August 20, 2009Using YouTube as a Marketing Tool requires having the ability to make a video. Today, that’s as easy as spending $149.00 for a Flip Video Camera. The Flip camera has made everyone a director and given everyone the ability to … Continue reading
July 14, 2009The International Cannes Advertising Festival awarded one campaign the Grand Prix award for direct, cyber and PR for the “Best Job in the World” campaign for Hamilton Island in Queensland, Australia. According to Fast Company, the campaign was “done on … Continue reading
June 17, 2009It all starts with a step. Whether it is finding a new job, a new client, writing your next blog, or coming up with a 140 characters for Twitter it all starts with a step. You either have to get … Continue reading
May 21, 2009Twitter is a great tool for a business if used correctly. There is a difference between using Twitter for personal use than for professional use. In the case of a business, I do not think it is necessary to Twitter … Continue reading
April 14, 2009Several of our clients have asked if they should use Facebook as a way to connect with clients. If you have a personal Facebook account and like to “share” on it, continue to do so, just not with your clients. … Continue reading
March 26, 2009Linkedin is a great place to connect with your clients, potential clients, vendors, associates and anyone you would normally network with in the “real world”. You can use Linkedin to let the people you are connected with know what you … Continue reading