First things first, let me define what a Call to Action (CTA) is: asking someone to do something or to take an action. This is pretty simple. You can ask them to subscribe to your newsletter, download your eBook, call for a quote, subscribe to your blog, etc. Some CTAs actually ask for the sale! Through your Call to Action you get to connect with people who visit your web site and continue the conversation. The hope of course is to convert visitors to your site into customers.

What are some specific examples of CTAs:
1. Not every sale is made on the first visit to your site, but getting people to subscribe to your blog or your newsletter you get the opportunity to connect with them over and over again. On The PerfectFit site you can subscribe to their blog on every page of the web site.

2. Green Peridot wanted visitors to their site to be able to book an appointment directly from the site, ergo the Request Appointment Call to Action which allows people to connect with them without having to go to the next step of picking up the phone.

3. eCommerce sites are usually big users of Calls to Actions – notice on the Polychem Coatings site the Buy Now and Email Us buttons, both ways of connecting to their customers or potential customers and driving sales.

 

4. As every non-profit will tell you, the most important thing is to have people support them. Addison Arbor has a Donate Call to Action on every page.

Why Should You Have a Call to Action on Your Site:

That is simple. CTAs help you generate sales and generate leads. Obviously a button that says “Buy Now” helps increase sales. A button that says request a quote might push someone to get a quote, that quote could lead to your next sale! People who go to your site want to have an easy way to take the next step – an easy way to book their appointment, to continue to receive information.

A Call to Action can “push” someone to donate immediately to your great cause, or to buy your product. A CTA won’t guarantee more sales, but it definitely won’t hurt them!