Posts Tagged ‘Twitter’

One Step

Wednesday, June 17th, 2009

It all starts with a step. Whether it is finding a new job, a new client, writing your next blog, or coming up with a 140 characters for Twitter it all starts with a step. You either have to get on line and look for job listings or hit the networking circuit, or put a letter on the page (that’s what is the most difficult for me, that shockingly blank white page).

In my experience, once you get past that first step, it is all so much easier. It is just like when we were kids, don’t dangle a foot in the pool, just jump on it. Yes it is cold. Yes it is shocking. But you are in the pool, and now it doesn’t seem so hard.

I realize that you need to organize your desk drawers, vacuum, take the dog for a walk. These are all very important things that keep you from taking that first step. At least I know they are things I think I need to do when there is a project that is daunting. I find if I just jump in with both feet I am through before I know it.

I know we all think that we have no boundaries and have no time, but I actually find that as long as I don’t procrastinate, I have all the time I need. It is when I start to stall and delay that the day goes on forever, because I never started what I needed to finish. I never looked for the client, I never wrote the blog, I never came up with a mere 140 characters to amaze and amuse my followers (however few of them there might be).

I made a mid-year resolution (yes a mid-year) to be better about blogging, I have been sporadic so far this year and I pledge to be better. So start to check back often to see what topic I have picked, I will be entertaining and enlightening. At least it’s a step.

Twitter for Business Can Be Effective

Thursday, May 21st, 2009

Twitter is a great tool for a business if used correctly. There is a difference between using Twitter for personal use than for professional use. In the case of a business, I do not think it is necessary to Twitter daily, only Twitter when you have something important to say, such as you have a product update, a new product announcement a feature enhancement, etc. Announcements on Twitter are often forwarded faster than other media. I tend to Twitter daily, and I only Twitter about work.

Twitter is a great way to connect with your clients with information about what you do or what you think. It also keeps you from over thinking what you are going to say. When you are limited to a 140 characters you have to be succinct. I admit, as I see the character count down turn to red I start to evaluate the most efficient, clear and concise way to make my point. I am still a stickler for using proper words, I don’t want to use “text-speak”. I feel that as long as I am using Twitter as a professional medium, my tweets (okay, it is hard to write the word tweets and feel professional) need to be in proper English and sound professional.

You can follow me on Twitter @robinatribit

Should You Be Using Social Media

Friday, February 13th, 2009

Is Social Media another “because everybody else is” event? Absolutely not, social media is yet another way to connect with your clients. You just need to use the correct tool correctly. Most of us already use e-mail, which is a form of social media, many of you are using e-mail programs such as Constant Contact or iContact to manage your database lists and to send a monthly newsletter to your clients. These types of Customer Relationship Management (CRM) tools, help you not only keep your customer list up-to-date, but they also help you to abide by the Can Spam Act of 2003. If used correctly these e-mail campaigns can help you stay in front of your clients so they will remember you when they need the service(s) you provide.

Social Media today includes Linkedin, Facebook, MySpace (though MySpace is losing ground to Facebook and MySpace is not necessarily the right place for most businesses) and Twitter. And when talking about Social Media, let’s not forget blogging. Just remember that for all of these media you need to relay information that will be meaningful to your clients, that will give them information about your company, products, or services that will make them think more highly of your offering.