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Author Archives: Robin Moss

Best Ad Campaign

July 14, 2009
by Robin Moss

The International Cannes Advertising Festival awarded one campaign the Grand Prix award for direct, cyber and PR for the “Best Job in the World” campaign for Hamilton Island in Queensland, Australia. According to Fast Company, the campaign was “done on … Continue reading →

Categories: Advertising, Marketing, Social Media | Tags: ad, Advertising, Australia, best job, pr, public relations, Wikipedia | Permalink

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One Step

June 17, 2009
by Robin Moss

It all starts with a step. Whether it is finding a new job, a new client, writing your next blog, or coming up with a 140 characters for Twitter it all starts with a step. You either have to get … Continue reading →

Categories: Social Media | Tags: blog, job, Twitter | Permalink

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Twitter for Business Can Be Effective

May 21, 2009
by Robin Moss

Twitter is a great tool for a business if used correctly. There is a difference between using Twitter for personal use than for professional use. In the case of a business, I do not think it is necessary to Twitter … Continue reading →

Categories: Social Media | Tags: Twitter | Permalink

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Facebook Pages, Are They Professional

April 14, 2009
by Robin Moss

Several of our clients have asked if they should use Facebook as a way to connect with clients. If you have a personal Facebook account and like to “share” on it, continue to do so, just not with your clients. … Continue reading →

Categories: Marketing, Social Media | Tags: Facebook, ribit | Permalink

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Are You Linkedin?

March 26, 2009
by Robin Moss

Linkedin is a great place to connect with your clients, potential clients, vendors, associates and anyone you would normally network with in the “real world”. You can use Linkedin to let the people you are connected with know what you … Continue reading →

Categories: Social Media | Tags: Facebook, linkedin | Permalink

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Should You Be Using Social Media

February 13, 2009
by Robin Moss

Is Social Media another “because everybody else is” event? Absolutely not, social media is yet another way to connect with your clients. You just need to use the correct tool correctly. Most of us already use e-mail, which is a … Continue reading →

Categories: Social Media | Tags: Constant Contact, Facebook, iContact, linkedin, MySpace, social media, Twitter | Permalink

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SEO vs. NSO

January 21, 2009
by Robin Moss

Everyone’s web site should be optimized. That means that your site at a minimum, should have code on each page (not seen by mere mortals) that can be read by the spiders and bots that the various search engines use … Continue reading →

Categories: Search Engine Optimization | Tags: Bing, Google, Marketing, natural search optimization, NSO, Search Engine Optimization, search engines, Yahoo | Permalink

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Why Blogging?

November 5, 2008
by Robin Moss

People ask why I bother to blog (and why so infrequently) so I thought I would answer. Number 1, why so infrequently, well this year was a bad year. In addition to running a successful (if I must say so … Continue reading →

Categories: Marketing, Social Media | Tags: 1 Wine Dude, Bigger Than Your Head, blog, blogging, Good Grape, Google, podcasting, public relations, Steve Helmoff, Tom Wark's Fermentation, Typepad, vlog, WordPress | Permalink

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Mashups Explained!

September 7, 2007
by Robin Moss

Mashups, you have been hearing the term, but you don’t know what it is. A mashup is a new type of web application using content already existing on the web in a new and innovative way. Mashups are considered part … Continue reading →

Categories: General | Tags: emails, feedburner.com, Google maps, mashups, StumbleUpon, web site | Permalink

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Redesigning Your Web Site

July 26, 2007
by Robin Moss

Before beginning the web design process, determine why you are doing a web design and what are your goals and objectives for your new web site. Do you want to move your site to the next level, make it a … Continue reading →

Categories: Design, General, Marketing | Tags: brochure, e-commerce, HTML, newsletter, redesign, ribit, web, web site, web site design | Permalink

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Robin Moss | ribit.com - Part 5

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