June 30, 2010Wow, we have our own day. Mashable has announced that today is Social Media Day. The first question is, will anyone notice. It is very prominent on the Mashable site (first thing you see), so then I went to Facebook. … Continue reading
April 19, 2010Yes, we are the cobbler’s child. At least every five years we totally redo our web site. Trash the old one and start over from scratch. This time we decided to leave the old content management system we used (short … Continue reading
March 12, 2010Everyone always asks me how much time I spend on Social Media, and is it worth it. I Am here to tell you that it definitely is worth every minute I spend on tweeting, blogging, updating, etc. I probably spend … Continue reading
January 25, 2010Social Media has played an important role in Haiti. There have been people who are trapped who are using Twitter to “cry” for help and to let relatives know they were alive. Whole blogs have been set up to keep … Continue reading
December 22, 2009Okay, okay I have both, but really is one better than another for a “company”. Like everything else in life, it depends on the company. Whether you are a B-to-C or a B-to-B company, Facebook gives you an opportunity to … Continue reading
November 14, 2009In advertising we talk about it as a touch. Send a direct mail to a client or potential client, that is a touch. Calling is a touch. The more “touches”, well, we marketers like to think the more likely you … Continue reading
October 23, 2009Non-profits often feel like social media is just “one more thing” – okay so all my clients do. But non-profits don’t always see the benefit, but think about all the publicity. A recent Fast Company article in the October issue … Continue reading
August 20, 2009Using YouTube as a Marketing Tool requires having the ability to make a video. Today, that’s as easy as spending $149.00 for a Flip Video Camera. The Flip camera has made everyone a director and given everyone the ability to … Continue reading
July 14, 2009The International Cannes Advertising Festival awarded one campaign the Grand Prix award for direct, cyber and PR for the “Best Job in the World” campaign for Hamilton Island in Queensland, Australia. According to Fast Company, the campaign was “done on … Continue reading
June 17, 2009It all starts with a step. Whether it is finding a new job, a new client, writing your next blog, or coming up with a 140 characters for Twitter it all starts with a step. You either have to get … Continue reading